Altering facial preferences with context

Facial features are known to play a key role in how we judge a person's traits. However, in many scenarios people do not evaluate a person in isolation but are required to compare and choose between multiple candidates. Yet, the principles that govern these decisions remain unknown. In economic literature, decisions are known to be influenced by the context of available options, but it is unclear to what extent these principles apply to social decisions about naturalistic stimuli such as human faces. Here, we bridged between these two fields of research - face evaluations and economic decisions - to investigate whether facial preferences can be systematically shifted by context, exhibiting a